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Participating in an industry event is much more than just showing up. For sponsors and exhibitors, we can help market participation before, during, and after.


Shepard | Event Foundry can create a pre-show go-to-market strategy to engage customers and prospects:

  • develop key messaging content for social, email, and online
  • build awareness for being seen and heard

This pro-active approach ensures success when creating a campaign that helps your customers engage existing clients and new prospects.


Shepard | Event Foundry can create electronic and print marketing materials for attendees, press, and partner opportunities:

  • media kits + press releases
  • product/service fact sheets
  • contact information and more

By packaging customer news, stories, and announcements, as needed, we create a unique onsite experience that makes each customer shine. Added services can also include posting and distributing press releases to relevant media outlets and attending press during the show.


Shepard | Event Foundry can create a post-show plan to help measure the success as well as follow-up opportunities, including:

  • post-show surveys
  • a success measurement guide
  • messaging for lead-generation follow up

Following up after an event is as critical as what you do onsite, which is why we can help your customers get the best return possible by constructing a plan to guide them on how to measure booth foot traffic, social monitoring, surveying contacts made at the show, sales before and after the show, website traffic, and more.


Through our partnership, let Shepard | Event Foundry help your customers garner the exposure and interest they need to get the best return.
Let us know how we can help — Use this form and we’ll reach out: 

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