Being present at an event requires measuring the outcomes. Event Foundry can share steps to make event follow up efficient and effective, including keeping leads fresh by engaging with them quickly, identifying the right customers and how to serve them, understanding which leads take time to develop, and how to approach them and building lasting relationships with those who did and those who did not attend the event.
We can share resources to help you track and measure your success, including foot traffic to the booth, social monitoring, sales achieved, post-event surveying, mapping the event to your web engagement, and measuring your return on investment (ROI), cost per lead (CPL) and return on objectives (ROO).
